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Nordic-Baltic Security Summit

Cyber security event for the Nordic-Baltic region to learn about the latest cyber security news and meet with industry leaders.

23

Presentations

13

Exhibitors

125

Questions asked

400

Participants

342

Messages exchanged

About

CYBERS, founded in 2010, is a leading provider of comprehensive cyber security solutions for companies and institutions in both the private and public sectors in Estonia and nearby markets. The company offers various information security services, including consultations on the information security situations and mapping, assessment of IT risks and their mitigation measures and planning. In addition to consulting, CYBERS offers implementation and integration of cyber security technologies and centrally managed security services.

Features used:

  • Whitelabel design
  • Virtual exhibition area
  • Announcements
  • Personal access with email
  • Take-aways
  • Interest-based matchmaking
  • Quiz

Goals​

  • Support annual sales growth by 20%
  • Gain brand awareness of 50% in the target group
  • Build brand as industry opinion leader by scoring at least NPS 35
  • Bring together onsite and virtually at least 300 industry professionals

Results:

  • Cyber achieved sales growth of 60%.
  • Thanks to the event, the brand was introduced to 62% of key decision makers on the market.
  • Scored NPS 41 and established the client as an opinion leader.
  • Despite COVID restrictions, 175 participants were hosted onsite and another 400 online, thanks to hybrid format. That is all together almost twice more than expected.

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