Holding an event is no small feat. Even the smallest, most local of gatherings require hours of preparation, dozens of people on stage and behind the scenes, and thousands of dollars in production costs. For many companies, however, “events” are now virtual products that customers can access at any time from anywhere — all without leaving their desks. With the right tools and technology, companies can now produce virtual events that are every bit as engaging and profitable as their physical counterparts.
Enterprise Estonia is a national foundation aimed to develop an Estonian economy. It provides companies with consultation services, practical training courses, and workshops. In addition, their export advisers help other companies to reach foreign markets successfully. Business events both in Estonia and in a target market are an essential part of these activities. It’s known, that physical events have been canceled globally since spring. Thus, Enterprise Estonia started to look for a virtual event solution to host in-person events to virtual. As a result of the platform research, Worksup has been chosen to enable online events with interaction and promotion tools.
Enterprise Estonia wanted to support Estonian electronics companies in attending the Electronica fair. The event was called “Innovating the Electronics Value Chain to Compete in a New World” and it had to be hosted in Munich in 2020. However, they had to cancel the in-person event due to the COVID-19 pandemic.
After that, they’ve got a challenge to find an alternative, efficient, and, most importantly, resultant virtual event solution to empower the electronics companies. Instead of becoming a part of some larger virtual event where the promoted companies could become unnoticed, Enterprise Estonia decided to organize their own well-targeted virtual event.
Together with Estonian Electronics companies, Enterprise Estonia organized a fast-paced event program. During the event, companies had a chance to pitch their solutions in a short time. Also, Meta Advisory did an excellent job onboarding the interested audience.
Meanwhile, Worksup was responsible for the smooth event delivery, and interaction tools to involve the audience. Including networking opportunities between the participants, and a virtual expo area that showcased the electronics solutions. Although the deadlines were tight, Worksup team delivered the virtual platform well in time.
The 2020 crisis has touched many businesses. At the same time, a lot of the Estonian Electronics companies experienced significant growth that year. Organizing such a high-level virtual events with excellent delivery has played a valuable role in it, for sure. Together with Worksup virtual event solution, Enterprise Estonia reached active audience involvement.
Furthermore, the solution let the participating companies generate new business contacts and set up meetings in a virtual event format. Enterprise Estonia achieved their goal thanks to the viable content, Worksup’s event delivery support, and moreover, easy interaction between the audience and participating companies.