On 9th September, Worksup platform organized the first virtual event from the Worksup LIVE series, about hybrid conferences, challenges & solutions.
Worksup LIVE is a virtual event series hosted by the platform, covering different important topics about virtual events every month.
The recording of the event is available here in Estonian:
The speakers were Kadri Karu, the Managing Director of the Estonian Convention Bureau (ECB), Endrik Randoja, the Managing Director of Confent and Hedi Krönström, the sales and client support manager of Worksup.
Key Take-aways from Worksup LIVE series: Hybrid conferences, Challenges & Solutions
Kadri Karu, introduced the restrictions during the Autumn season for conferences. She explained how big events have adjusted to the new regulations. Karu agreed that the daily life of organizers are much more complicated. They now need to plan three different formats, live, virtual and hybrid versions of events at the same time to be ready for possible changes.
“It is important to be ready for changes and offer the audience a flexible way to participate. Supportive and correct partners are a big help.”
Karu also mentioned the different publications compiled by ECB, like the guide for safe events. She brought out different examples how organizers have communicated the restrictions and safety instructions.
Endrik Randoja’s presentation focused on the differences of hybrid format and the biggest challenges and lessons learned. He also emphasized the increasing influence the hybrid format is having in the event industry.
“The pandemic will pass, but hybrid format, meaning a conference with a virtual twin, will not disappear. It is a great chance to keep a human touch for the event, while increasing the reach of the target group and using the flexible functions of virtual platforms.”
Hedi Krönström, introduced different solutions how Worksup platform supports the hybrid format of conferences. She explained how Worksup functionalities help to engage participants simultaneously with solutions both onsite and online.
“We cannot say that either of the participants onsite or online have more impact during the event. When the online solutions are well incorporated to both formats, the participants can have an equally engaging experience.”
Worksup is a live-, hybrid and virtual event platform that was founded by Estonian conference organizers in 2018. Since then, the platform has held more than 1000 events. More than 600 have been in virtual and hybrid formats since the beginning of COVID-19 pandemic. Worksup platform allows to hold virtual meetings and live broadcasts. The most popular features include Q&A, polls and different solutions for enhancing networking and communication. Such as AI interest matchmaking between the participants and chat. In addition there are virtual solutions for expo and sponsors. When leaving the event, the participants can bring virtual business cards from Worksup platform.
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